Tincan: Shaping Identity
for Market Validation
Project: Tincan - Logo and Branding, Landing Page Design
My Role: Creative Lead (UX Design / UI Design / Visual Design)
Who I Worked With: Collaborated with the Founders and Tincan Team
Background:
Joining Tincan during the crucial Pre-seed pitch deck phase, I was tasked with bringing the founder's vision to life. As the Creative Lead, my responsibilities included overseeing all design aspects, focusing on visuals, and branding.
The Problem:
Charged with creating Tincan's logo/visual identity and designing a landing page to capture emails, my mission was to build a user base, validate the business idea, and collect data for proof of market demand before seeking investment. My role also encompassed shaping Tincan's visual representation in harmony with its evolving goals, values, and target audience.
Design Process:
Embarking on the journey, I initiated with thorough research to understand the target audience and their preferences. Leveraging insights from the founders and conducting additional research, I gathered valuable data to guide decisions.
User Experience (UX) and Information Architecture:
Ensuring a seamless and intuitive user experience, I carefully structured the information architecture of the website. Clear navigation and logical content organization facilitated visitors in finding the information they needed. Dedicated sections for renters and listers of RVs offered step-by-step guides and valuable resources.
Logo and Branding:
Inspiration for the logo struck during an RV super show, where a recurring shape (the tow hitch, RV shape) became the foundation. Using this shape, I designed the font and logo for Tincan. To create a consistent brand image, I developed a complete branding package with fonts, colors, and visual elements. Consistent application of these elements across all materials established a strong and cohesive brand identity.
Landing Page Design:
Recognizing the landing page's pivotal role, I implemented proven strategies and researched best practices to optimize effectiveness. Focused on creating an inviting and user-friendly interface, the design conveyed the essence of RV travel. Engaging visuals, persuasive copy, and strategic calls-to-action enticed visitors to provide their email addresses, emphasizing the ease of renting and listing RVs through Tincan's platform.
Additionally, I took the initiative to envision how Tincan's brand and user experience could extend into a mobile app, providing a visual representation within the pitch deck.
Conclusion:
As the Creative Lead for Tincan, I led the design efforts that transformed its visual identity and website into an engaging platform. Through strategic logo design, comprehensive branding, and an intuitive landing page, we successfully captured user interest, increased waitlist sign-ups, and worked towards establishing Tincan as a trusted platform in the RV peer-to-peer rental market.
