Collaborative Design
Crafting Visual Harmony:
Project: Visual graphics and motion design for LZDN's music videos and album covers.
My role: Visual Design / Motion Design / Video Editor
Who I worked with: Collaborated closely with LZDN, the musical artist.
Background:
In collaboration with LZDN, I embarked on a creative journey to enhance the visual experience for his music videos and the corresponding album covers. With a shared passion for storytelling through visuals, LZDN and I aimed to craft mesmerizing graphics that would resonate with the audience and complement his unique musical style.
The inspiration for the track “Fallen” came from the image on the left.
The problem:
The challenge was to translate LZDN's artistic vision into compelling visual graphics that captured the essence of the track. Additionally, we aimed to maintain consistency across all visual elements, including the album cover design, motion graphics, and editing for the music videos.
Brainstorming notes
Getting down to work:
To bring the visual concept for "Fallen" to life, we decided to incorporate a reel-to-reel deck, symbolizing the nostalgia and raw emotion of the track. After extensive research, I discovered the Sony TC-756, which became the focal point of the visual narrative. Using a carefully selected color palette, I meticulously designed the recorder in Illustrator and animated it using After Effects. The attention to detail and enthusiasm from LZDN fueled our collaboration, making the project truly fulfilling.
In addition to creating visuals for the music video, I designed captivating album covers for each single release, ensuring that they reflected the mood and tone of the "Fallen" track. Each album cover had its own thematic elements, contributing to the overall storytelling of the music.
FALLEN by LZDN
Conclusion:
Through effective communication, meticulous design, and a shared passion for artistic expression, our collaboration resulted in visually captivating graphics that enhanced the "Fallen" track and its accompanying album covers. By seamlessly blending motion design with album cover art, we created standalone visual showcases that complemented LZDN's music and resonated with his audience. This project exemplifies the power of collaboration in translating musical artistry into captivating visual experiences.
