Beyond case studies
Versatility Showcase:
Client: Gladstones Restaurant
Project: Comprehensive Graphic Design Solutions for Restaurant Re-launch
My Role: Lead Designer/Motion Design/Social Media Content Creation
Background:
In collaboration with Gladstones Restaurant for their re-launch, I served as the creative lead, tasked with delivering a range of graphic design solutions to meet their diverse needs while aligning with their brand image and objectives.
Work:
Spearheading the development of Gladstones' visual assets, I worked closely with their team to understand their brand story and audience. Conceptualizing and executing creative strategies, I ensured consistency across platforms. For social media, I created engaging content to maximize reach, engagement went up 100%. In print, I produced impactful collateral like brochures and flyers. Digitally, I designed user-friendly interfaces for websites. Additionally, I contributed to merchandising efforts by designing eye-catching items. Throughout, I maintained effective communication with the Gladstones team, meeting deadlines and exceeding expectations. Overall, my role facilitated Gladstones' success by establishing a cohesive visual identity that resonated with its audience during the re-launch.
Social Media Content: Engagement increased by 100%
LA Weekly Website takeover
Client: Downtown LA Film Festival (DTLAFF)
Project: Visual Design and Animation Collaboration
My Role: Lead Designer/Animation Design
Background:
I assumed the lead designer role for our collaboration with the Downtown Los Angeles Film Festival (DTLAFF), tasked with bringing their vision to life through visual design and animation.
Work:
I undertook various responsibilities, including creating and animating the festival's neon logo, crafting an animated trailer based on the DTLAFF team's direction, and designing screens to announce the festival's winners. Throughout these tasks, I demonstrated creativity, attention to detail, and the ability to adhere to specific guidelines, ultimately contributing to the success and visual appeal of the festival.
And the winner is… DTLA Film Festival screens
Client: Green Dot Corporation
Project: Marketing Infographic Video for The Reload Network
My Role: Lead Designer / Motion Design
Background:
Green Dot is renowned for its creation of simple, seamless, and secure financial tools for customers, alongside powerful solutions that foster engagement, trust, and value for partners. The Reload Network, a key feature of Green Dot's services, offers users the convenience of adding funds to their prepaid cards at numerous retail locations nationwide, facilitating a smooth reloading experience.
Work:
As the creative lead, I spearheaded the production of a marketing infographic video to promote The Reload Network by the Green Dot Corporation. Tasked with bringing the script and audio files to life, I employed my conceptualization and design skills to craft an engaging and informative story for viewers. Beginning with initial sketches, I meticulously storyboarded the entire project before leveraging my proficiency in Adobe Illustrator and After Effects to bring the visuals to fruition. The result was a visually compelling and seamlessly animated video that effectively conveyed the message and value of The Reload Network, further enhancing Green Dot's reputation for user-friendly financial solutions.
Client: Amazon Music
Project: 30-Second Promo Spot for Artist's New Release
My Role: Graphic Design/Motion Design/Editor
Background:
Amazon Music required a 30-second promo spot to promote its streaming service and showcase a new release by a featured artist.
Work:
As the lead designer and creative lead, I conceptualized and developed the creative direction, ensuring alignment with the brand and the essence of the featured artist. Handling editing and graphic animation personally, I crafted a compelling storyline and integrated visuals, audio, and motion graphics. Collaborating closely with the marketing team, I ensured the final product met objectives and maintained high creative standards, delivering a spot that resonated with the target audience while effectively promoting Amazon Music and the artist's new release.
Client: Cloud 19 Media
Project: Redesigning Internal Dashboard for Enhanced Project Management
My Role: Lead Designer/User Experience (UX) Designer
Background:
Cloud 19 Media faced challenges with their internal dashboard lacking functionality, resulting in time-consuming project lookups. The objective was to create a centralized and efficient view for employees, improving project status tracking, asset management, and overall productivity.
Work:
The challenge was to redesign the company's internal dashboard, which lacked dashboard functionality and caused time-consuming project lookups. The goal was to provide employees with a centralized and efficient view of project statuses, including asset tracking, new projects, invoice status, and search capability.
I conducted interviews and gathered feedback from project management personnel to understand pain points and analyzed existing tools to identify limitations. With these research insights, I designed an intuitive dashboard with project cards displaying key details, color-coded indicators, filtering, search functions, notifications, and responsive design for accessibility.
This streamlined project management processes, improving productivity and efficiency.
